Many organizations have clearly defined goals and objectives. They know who they are, what they do and how they can help people. But where they struggle is figuring out how to create a marketing strategy to reach people.

At KMMK Communications, I can help your organization develop both an overall strategic plan and a content marketing plan that's designed to reach your target audience via multiple outlets.

I'll work with you to craft everything from website copy and blog articles to social media posts and emails in a way that gets to the heart of your audience and speaks to their emotions.

People want more human connections today. When they support an organization, they want to know that it is making a difference for someone else. They want to be seen as more than just a number.

By taking the time to craft a detailed and in-depth marketing strategy, you'll make sure that your message resonates with your audience and leads to more donations and support.

There are multiple ways I can help you spread the word about your organization. I will work with you to develop customized communications that will help your organization remain top-of-mind with the public.

Strategic Planning

You can't achieve your goals without having a plan of how to reach them. Devloping a strategic plan helps you focus on how to put your nonprofit front and center in the hearts and minds of your target audience.

Whether you're a new nonprofit that's still growing your organization or an established one that's adding new services, having a comprehensive strategic plan in place is essential to your success.

At KMMK Communications, I help nonprofits define their mission, vision and purpose. I work with you to develop your strategy, target audience, overall marketing plan and messaging, and how you'll measure your success.

Having all that in place helps you know who your organization is, how you help people and what you can do to build connections with your donors that will lead to their continued support.

Social Media Marketing

Your audience spends countless hours a day on social media platforms so, in order to reach them, you need to have a social presence, too.

I create customized social media content (both the text copy and graphics) you can use for your Facebook, X (formerly Twitter), Instagram and/or LinkedIn profiles.

In addition to creating content for your social media profiles, I will also help you measure the effectiveness of your social media marketing.

By using social media analytics tools to measure your performance, you'll gain insights about your audience, how they are reaching your website via social media and if they are following up on the action steps that you wanted them to take.

Social listening is vital to the success of your organization because it allows you to hear what people are talking about and gain some insight into how the public views the work you are doing. With a social listening campaign, we identify what you should listen for, monitor the conversation, analyze and learn from the data, and figure out what messages it makes sense to engage with.

Email Marketing Campaigns

Email marketing is a great way to share your message and connect with donors and supporters who don't use social media platforms.

Email newsletters are a great tool to deliver a personalized message to your donors and build trust. They offer a way for people to learn more about your organization and give you an opportunity to share your thoughts in a conversational style with your readers.

Blog Articles

Creating a blog on your website allows you to share more about what is going on at your organization and how your donors can help support the work you are doing.

Whether you post written content, videos or a mix of both, consistently sharing content on your blog allows you to continue to build trust with prospective donors.

Marketing Materials

Traditional marketing materials like printed newsletters, annual reports, fliers, brochures, infographics and eBooks offer you another way to reach more people as part of your marketing plan.

I handle the copy creation and graphic design for these elements and make sure you present the best message to your audience. 

Website Design and Development

Having a website is vital for success in the digital world we live in. If you don't have a presence in these places on the internet, then your organization essentially doesn't exist.

Having your own website gives you an infinite amount of space to tell your target audience who you are, what you do and how you can help them.

I can help you set up your website and create all of the content. I will also do all the work to secure and purchase your website hosting account and custom domain name.