Development

Development

To be successful, every nonprofit organization needs a comprehensive development plan that will help it build long-term sustainable income.


As part of this plan, I help nonprofits outline the many options they have to seek funding and show ways that we can measure the success of these efforts.

I will also create any necessary marketing and communications content that goes into seeking this funding from individuals, businesses and other appropriate organizations.


Here is a brief look at some of the types of funding that I can seek to help you build sustainable income.

Fundraising Strategic Plan

Every successful fundraising campaign needs a strategic plan. This serves as a guide to everything you need to do to accomplish your fundraising goals.


I will help you create a plan that outlines your goals, lists the type of funding you want to go after, maps out a path to connect you with individuals and companies who will contribute to you, and measures the progress of the campaign along the way.


The strategic plan will include multiple elements, including key dates, campaigns, events and activities.


Sustainable Funding Sources

Major Gifts

Large monetary contributions from individuals and businesses are important to the overall success of nonprofit organizations because they can provide a powerful source of immediate funds to run your programs and services.


I will help you put together a plan that you can use for the identification, cultivation, solicitation, and stewardship of Major Gift donors.


Planned Giving

Planned giving is an impactful way for donors who are passionate about a cause to create a legacy by leaving a charitable contribution as part of the donor's financial or estate plans.


I help nonprofits create a variety of marketing materials they can use to have a personal discussion with donors.

This can include items like a dedicated Planned Giving website or page on their existing website, and content you can use in a variety of places (email, direct mail, social media) that show the impact and benefits of planning giving and how easy it is to leave a bequest.


I'll also help you develop a plan to acknowledge your donors and keep them and/or their family members up to date on how the donation will be put to good use.


Annual Giving

Annual Giving Plans help nonprofits create steady streams of income year-round. You can create an annual giving program and use it at a specific time of year, such as Giving Tuesday or at the year-end giving season, or you can implement it throughout the year to encourage steady and consistent donations.


I help nonprofits define the goals they want to reach with their annual giving plan, strengthen donor engagement, identify the proper metrics to track, develop a lead generation strategy to attract new donors, write an annual giving story that shows the impact a donor's gift will have on your organization, and create messaging you can use to thank your donors and keep them engaged in your work throughout the year.


Matching Gift Programs

Starting a Matching Gift program at your nonprofit organization is a great way to connect with businesses and individuals in your community.


I help nonprofit organizations connect with companies to establish Employee Matching Gift programs where employers match the donations that their employees make to your nonprofit, and develop Corporate Partnerships where a company will match what your nonprofit raises on its own during a fundraising campaign.


Peer-to-Peer Fundraising

Nonprofit organizations can reach out to their most passionate donors and supporters to raise funds through organization Peer-to-Peer fundraising campaigns.


Peer-to-Peer fundraisers are where individuals raise money for an organization by asking their family and friends to donate their personal fundraiser.


I help nonprofits organize a marketing campaign to reach your recruit volunteers who will create their own Peer-to-Peer campaign; create materials to market the campaign itself using outlets like social media, email and direct mail so you reach your fundraising goals; and develop sample copy volunteers could use to craft their own compelling story that will create an emotional connection with others and explain why they are hosting a campaign for your nonprofit.


Donor Stewardship

A donor stewardship plan helps nonprofit organizations create a simple and easy-to-follow plan to stay engaged with their donors throughout the year.


This helps you build a deeper relationship with your donors so they are ready to give during your next big fundraising campaign and stay updated on what's going on at your organization.


I help nonprofits create a Donor Stewardship plan that includes phases for donor acknowledgment, recognition, reporting, and ongoing engagement.


Donor Journey Mapping

A Donor Journey Mapping plan helps nonprofit organizations develop communications plan for the interactions they will have with donors at each stage of their engagement.


It helps nonprofits build a strong relationship with donors that's based around your mission, create a better giving experience, and drive donors to continue to support your organization beyond their initial donation.


I help nonprofits develop a strategy and create content that reaches donors whether they are at the awareness, consideration, conversion or retention phase of their journey.


Grant Writing

Every nonprofit organization needs grant money to help fund things like operations, capital expenses, events and programs. But finding available grants and completing the applications takes a lot of research time and writing skills.


I guide nonprofits through every step of the grant application process. In addition to helping you locate grants to apply for that fit your needs, I will help you gather the required information and craft a compelling application so you receive the critical funding.


After gathering knowledge about your organization and its finances, I will write about the history of your organization, the specific need the grant funding will address, how receiving this funding will benefit not just your organization but the community as a whole, and how you can measure the funding's effectiveness.


Corporate Partnerships

More and more businesses are focusing on their corporate social responsibility and how they make a difference in the community.


And, nonprofit organizations are realizing that they need additional fundraising strategies that go beyond seeking one-time donations.


I help nonprofit organizations connect with businesses that share common goals and missions to create a partnership that is mutually beneficial and helps the community as a whole.


Establishing corporate partnerships help nonprofit organizations with things like generating revenue, growing their volunteer base, and increasing awareness of their programs and services.


Businesses benefit from the partnership by increasing employee satisfaction, building a positive public image, and generating marketing opportunities.



Once I assist a nonprofit with finding corporate partners, I sit down with both entities to craft a plan that meets their needs. This can include developing a workplace-giving program, creating a long-term sponsorship plan, or finding volunteer opportunities.

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